Our Name and Logo
Not surprisingly, we're often asked about our company name and our logo. Here's the story of how they came about.
Circuit Riders
The term "Circuit Rider" originally comes from the American frontier. It was used to describe the judges and attorneys of the U.S. Circuit Court, and also circuit riding preachers. We borrowed the term as a play on the word "circuitry" (as in digital), with the idea of experts bringing assistance and hope to people in the remote places of a rough territory.
We are both former law librarians, among other things. And Mary is descended from pioneers; her great-grandfather, Herman Collins, was raised on a ranch in the Raton Pass between Trinidad, Colorado and Raton, New Mexico, during the 1870's and 80's. Our company is built on an ethic of empowering our clients with knowledge. We always explain what we're doing and why, helping our clients to clearly understand their projects and the implications for their business. So "Circuit Riders" seemed like a good fit for us.
Logo

Herman Collins (far left).
Click to View Full
Size Image.
Mary created our logo using a sillhouette from this photograph of Herman (far left), his brother, and several of the cowboys from the Collins' Mule Shoe Bar ranch. They were apparently celebrating the end of a cattle drive or some other major event by getting all duded up and having their picture taken. Note the tissue paper flower Herman has tucked into his hat just above his right ear... According to the family story, they told the photographer that if there wasn't enough room in the frame for all of them, to cut out the guy on the right, because he was just the cook.
Mary created the circuitry plain at the riders feet by scanning a piece of circuit board from the $1 barrel at the Good Will store on Pittsburgh's South Side:

She added the cactus to indicate a harsh wasteland.
Since we love to hike across the
high desert of the Colorado Plateau (especially in Arches
National Park), she used the prickly pear cactus of that
region instead of the more iconic saguaro cactus, which
grows in the Mohave desert in Arizona and California to the
southwest.
And when she put them all together, it looked like this:

