Case Studies
The links on this page open Case Studies project descriptions. They include projects we have completed successfully, as well as some useful examples of how NOT to do website or software development.
They Were Surprised to Learn Who Was Coming to Their WebSite, and What They Were Looking For
Western Diamondback Rattlesnake
This is the story of an SEO project we did for a non-profit organization that supports the national parks, monuments, and public lands of the Colorado Plateau. We discovered that 30 percent of their top keywords were searches for information about the snakes in Utah, coming mostly from Germany. "You have thousands of Germans coming to your site who are concerned about poisonous snakes," we said. Read the SEO business analysis project description and it's results here.
SEO Pilot Project for the Utah State Parks
This describes a pilot project we did for the Utah State Parks system, as part of a larger initiative to make the parks more economically self-sufficient. Read about the Utah State Parks SEO Pilot Project here.
Business Management Fail
Sometimes it's so painful all you can do is laugh.
For example, I just spoke with a Help Desk rep for GoDaddy.com, who told me that the developers often make changes to the interface, and nobody remembers to inform the people at the Help Desk... How is that even possible!???
Anyway, these links go to some very appalling but funny stories about how not to run a business:
– They acquired a competitor for the user base and immediately laid off the tech writers. Oops!
– "We'll save money by having the engineers and the lawyers do their own photocopying." Guess how well that worked.
More Client and Project Descriptions
More Info: Client Project Descriptions, including technical writing and website development.
