SEO Services for Business Intelligence
Since we first began working on Search Engine Optimization ("SEO") and Search Engine Marketing ("SEM") projects back in 2004, we have saved our clients a great deal of money – some of them literally thousands of dollars a month – in completely wasted paid adword campaigns, scams, and other SEO-related business disasters.
Be Wary!
There are many marketing agencies and consultants offering SEO services, and the majority of them are honest and competent. But many are not and we've seen some awful situations. By comparison, we always explain what we are doing and why, in language tailored to your skill level. We'll also show you how to take SEO to the next level, by using it for business intelligence.
Taking SEO to the Next Level
Whether you already have an SEO campaign in place for your business website, or you need to start, the most important thing for you to understand is that increasing your site traffic or your page ranking in the search engines is only the beginning! The real value of SEO is the data, but only if you incorporate it into your business. SEO is a tool. And like any other tool, it's not going to do much on it's own, just sitting there on the table collecting dust. A tool is only as good as the hand and mind actively using it.
Reaching Page 1, Position 1 in the search engine results for your main SEO keywords is just the tip of the iceburg of what is possible. What is far more important, but not very well understood, is how to use website search and use analytics data for business intelligence.
SEO is more than simply driving your website higher in the search engine results, it is a way of generating and gathering the sort of quantitative customer and market data that business owners and marketing agents have only dreamed of until now.
Don't lose out on the competitive advantage you can gain by understanding the significance your website traffic statistics.
We specialize in Business Website Analysis and Consulting. We combine real-world business savvy with our technical development and communication skills, to offer services that will help you learn to use your website as a powerful and effective business tool to grow your business.
Services for Business Owners, Executive Management, and Business Analysts
Our SEO services include consulting to help you understand the significance of the data to your business, and to set up the process mechanisms to incorporate it into your business analysis, technical analysis, and risk analysis modelling and planning. The final step for maximizing value is to complete the loop, and incorporate the analysis results and business requirements back into SEO tuning and website content updates.
One-on-One Consulting – We offer one-on-one consulting packages for business owners, corporate executives and management, enterprise decision-makers, and business analysts.
The best way to get the most out of your website dollars and really use your site as a tool to drive your business is to understand these issues for yourself. Depending on your needs and your schedule, we can meet with you on a regular basis to review your website and analytics data, to help your jump-start the learning curve.
Small Group Training – We also offer training sessions for small groups, such as your company's Marketing, Website, and Product Development departments. In our experience, these sessions can be most valuable when representatives from all departments in the company are present.
Lectures and Seminars – We are available to give lectures, seminars, and speaking engagements on these topics.
Website SEO Audit – We will work with you and your business analysts, marketing staff, and webmasters, to understand your business goals and requirements, and how the website can support them. We will establish your website's current search engine baseline, and conduct the research and analysis to map out an SEO plan to support your business goals and requirements. We can train you and your team to do this analysis work yourselves in the future, or provide analysis and recommendations consulting on a regular basis.
SEO Writing Experts
SEO and SEM are all about language, whether the users are search engine bots or human beings. We have leveraged years of experience as technical writers, catalog and reference librarians, online researchers, and website developers to specialize in Search Engine Optimization and Marketing. We provide keyword research and analysis consulting, as well as writing the website contents – the business marketing and branding narratives – using targeted language to support the website SEO and SEM efforts.
Use Your Site Stats Now!
Whether you need to increase your website ranking in the "organic", search engine results, to evaluate the effectiveness your paid adwords, or to start taking advantage of your website for business intelligence, please Contact Us. Call (412) 422-1611. We are on Eastern time.
More SEO Information
- Understanding SEO Basics,
by Mary Ecsedy
Provides an overview of Search Engine Optimization, including a Basic SEO Checklist. - What's a "bot"?, by Mary
Ecsedy
aka "spiders", "crawlers", etc. - Introduction to
Search Engine Optimization ("SEO") – Carnegie
Mellon University Lecture Notes, by Mary Ecsedy
This is Mary's SEO presentation from her SEO lecture on 10/12/2009 at Carnegie Mellon University.
