Internet Business Intelligence & Marketing
Search engine optimization and marketing are
powerful tools that also represent a huge potential risk for
many businesses. Neither is fully understood or appreciated
by the vast number of business owners, business analysts, or
marketing departments. Their importance to your website and
your business cannot be overstated.
Working with your website visitor traffic information is the intersection where your website and your business should come together. Failure to do so efficiently and economically can literally make or break your business, no matter how small or large your organization.
Search Engine Optimization and Marketing
Search Engine Optimization, or "SEO", is the label given to the numerous strategies and tactics used to increase a website's ranking in the search engine results. The main goal is to be listed as close to the top of the first results page as possible on the search terms most relevant to you and your organization.
Search Engine Marketing or "SEM", is the label given to the marketing strategies and tactics employed with search engines.
We tend to just use the shorthand "SEO" to refer to both types of activities. The activities are similar if not the same; the difference is emphasis, and how the information is used.
Search Language Experts
SEO is all about language, whether the users are search engine bots or human beings. We have leveraged years of experience as technical writers, catalog and reference librarians, researchers, and indexers, to specialize in Search Engine Optimization and Marketing.
Since we first began working on SEO in 2004, we have saved our clients literally thousands of dollars a month in wasted paid adword campaigns and other business catastrophes. We have also helped our clients to increase sales directly from the website through search engine campaigns.
Main SEO Advice
What is our main SEO advice?
DO NOT spend one penny on paid adwords or an SEO marketing campaign until you understand exactly what you are doing. The risk of missing your target goals, or worse – being ripped off – is extremely high. Even for technically savvy business owners.
SEO & SEM Services
Basic SEO Package
We provide a Basic SEO Package on every website we design and build, at no additional cost. Basic SEO package includes the website Title and Description, and baseline Keywords research and development.
Baseline SEO Analysis and Report
We will work with you, and if needed, your business analysts, marketing staff, and webmasters, to understand your business goals and draft an SEO plan to support those goals. We will establish your website's current search engine baseline, and conduct the research and analysis to map out an SEO plan. We can train you and your team to do this work yourselves in the future, or provide analysis and recommendations on a regular basis.
Custom Training
One-on-One – One-on-one tutoring for business owners, corporate executives, and enterprise decision-makers. Honestly, the best way to get the most out of your website and really drive your e-business is to understand these issues for yourself.
Small Groups – We also offer training sessions for small groups in your company's marketing and website departments.
Lectures and Seminars – We are also available for lectures, seminars, and speaking engagements on these topics.
Quantitative Marketing Research
SEO is more than simply driving your website higher in the search engine results, it is also a way of generating and gathering the sort of data that business owners and marketers have only dreamed of until now.
Don't lose out on the competitive advantage to be gained by understanding your site traffic statistics.
Understand Your Web Statistics Now
Whether you want to increase your ranking in the "organic", search engine results, or you need to evaluate your paid ads, Contact Us without delay. Call (412) 422-1611. We are on Eastern time.
More SEO Information
- SEO Content Writing
- Understanding SEO Basics
- Introduction to Search Engine Optimization – Mary was invited to Carnegie Mellon University as a guest lecturer on Search Engine Optimization for the Intro to Website Design class on October 12, 2009. This is her presentation in .pdf format.
