Website Content Writing
Marketing Narratives for SEO and Business Intelligence
We specialize in writing
brand narratives that will set you apart from the
competition, while also helping to increase your website
traffic. Telling your story using the same words
you've identified as your key phrases is one of the most effective ways to
increase your website traffic and business prospects. It is
far better than wasting time and money on paid ad word
campaigns that do not help you to achieve your business
goals. We also think it's better in the long run
than using auto-generated web content.
People don't want to be stalked by your paid ads – they want to know about you. Who are you? Are you the sort of person they can trust to take care of their business? Of their money? Forget about your company; people do business with people, not with companies. We'll help you Tell Your Story in a way that supports your SEO and your market branding efforts at the same time.
Language Matters
Although Search Engine Optimization can be very complex, it is basically very simple. In a nutshell, it's all about language. People use language to locate information. If you have what they're looking for, make it easy for them to find you by using language that is targeted for your audience.
The most important thing you can do to achieve a high ranking in the organic search engine results is to develop website pages that are rich in writing and graphics that include your targeted keywords. Then upload new material as often as possible – once every 6 weeks at a bare minimum.
SEO & Marketing Brand Narrative Examples
The links on the Website Writing Examples page open some of branding narratives we've written over the years about the interesting people we've met and the adventures we've had. We hope you enjoy reading them as much as we enjoyed writing them. We'll be adding more as time allows.
These articles are good examples of story writing that supports SEO. If you view the source code on each article, you will see that the META tags: Title, Description, and Keywords are all very tightly targeted for the article's subject. The META tags are reinforced and supported by the page headings, language in the paragraphs, and the "alt" and "title" tags under images and links.
As a result of these articles, the Circuit Riders website now has page 1 ranking on Google searches for the main subject of each article, including: Serena Supplee, Tom Wesson, and Dana Corporation history.
It takes about 3 months from the time we upload the article, doing nothing more complicated than using targeted language consistently to describe something interesting.
Writing to Support SEO
Circuit Riders has a very strong technical writing team. Our backgrounds include linguistics, natural language processing, software development, and library science (including cataloging, reference, and online research). We have leveraged that experience for website development by specializing in Search Engine Optimization.
Our SEO Services include not only business and marketing consulting, research, and analysis, but also writing content for websites to support the SEO marketing and development efforts.
Strategic Writing for Competitive Advantage
Whether you need to increase web traffic or you need research data for your business analysts, Marketing Department, or Product Development, targeted web content writing is a major part of the solution. Contact Us today. Call (412) 422-1611. We are on Eastern time.
